Tourne-Sol — Marketing Analytics

Ferme coopérative de semences biologiques · CAD

Orders

2,306

-9.8%vs 2,556

Revenue

$197,333

-3.7%vs $204,826

Customers

1,655

-17.3%vs 2,001

AOV

$85.57

+6.8%vs $80.14

Ad Spend

$789

-69.7%vs $2,600

Orders / Customer

1.39

+8.6%vs 1.28

Q1 Retail Breakdown

Seed packs, gift packs, garlic, potatoes, books, donations

Q1 2025

$136,623

2,446 orders · AOV $55.86

Q1 2026

$124,784

2,181 orders · AOV $57.21

Revenue down 8.7% but AOV up 2.4% — fewer orders, higher basket size.

Q1 Wholesale Breakdown

Rack seeds & displays sold to garden centers and nurseries

Q1 2025

$68,203

110 orders · AOV $620

Q1 2026

$72,548

125 orders · AOV $580

Wholesale Q1 up 6.4% — more orders (+15) at slightly lower AOV.

Accounting (Shipped) Basis

On a shipped basis, Q1 2026 is approximately $332,005 — the $197,333 order-date revenue plus $134,673 in pre-orders placed in Q4 2025 but shipped in Q1 2026. These are mostly wholesale rack orders placed by garden centers in Oct-Dec for the following season.

Q1 Revenue Comparison (Order Date)

Shopify order-date revenue, split by retail and wholesale

Q1 Insights

Wholesale timing, not decline. On a shipped basis, Q1 2026 is $332,005 — includes $134,673 in pre-orders from Q4 2025. Q1 wholesale is actually up ($72,548 vs $68,203).
90% ad cut, only 3.7% Q1 revenue drop. Ad spend went from $2,600 to $789. Most paid traffic was not incrementally additive to organic.
AOV is rising. Q1 retail AOV up from $55.86 to $57.21 (+2.4%). Fewer orders but larger baskets — consider bundle offers and cross-sell.